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A Systematic Approach to Experimenting with Gen AI
Generative AI Magazine ArticleTo reduce risk, refine their strategies, and optimize adoption at scale, companies need more testing at the organizational level. -
You’re Probably A/B Testing Too Much. Here’s What to Do Instead.
Analytics and data science Digital ArticleA four-step playbook to align data analysis with strategy. -
Prioritizing AI Investments That Create Real Value
Strategy PlaybookThe HBR Executive Playbook on how to move your AI strategy from experimentation to ROI. -
The AI Tools That Are Transforming Market Research
Marketing Digital ArticleEight ways to experiment with “synthetic personas” and “digital twins.” -
Research Roundup: Holiday Parties, CEO Announcements, Low-Trust Negotiations, and More
Generative AI Digital ArticleNew insights from academia, consultancies, and other sources to help your company make informed decisions. -
AI Companies Don’t Have a Profitable Business Model. Does That Matter?
Generative AI Digital ArticleHarvard Business School’s Andy Wu discusses the industry’s unique challenges, competitive forces, and potential outcomes. -
What Executives Get Wrong About AI
Generative AI Digital ArticleStop focusing on adoption and start thinking about reinvention. -
Research: When Are Customers Willing to Try a New Technology?
Innovation Digital ArticleMarketers need to meet people during unexpected pockets of free time. -
Stop Running So Many AI Pilots
Technology and analytics Magazine ArticleInstead of testing lots of use cases across the company, pick one area and go deep. -
The CEO of Advocate Health on Fostering Innovation Through Partnerships
Healthcare and treatment Magazine ArticleHow the nonprofit care system is using AI, robotics, and other technology to improve patient outcomes. -
How to Know When to Stop a Strategic Project
Corporate strategy PlaybookThe HBR Executive Playbook on deciding when a project is no longer worth the resource investment. -
Innovating at the Core—and for the Future
Leadership and managing people Executive LiveAn October 2025 HBR Executive Live conversation with Indra Nooyi. -
Why Agentic AI Projects Fail—and How to Set Yours Up for Success
AI and machine learning Digital ArticleResearch from Gartner suggests that by the end of 2027, more than 40% of agentic AI projects will be cancelled. -
Why Some Managers Stifle Good Ideas
Innovation Digital ArticleNew research found that they worry about losing status—even when their employee’s innovative idea is a success. -
How GLP-1 Medications Are Changing Consumer Behavior
Innovation Digital ArticleA PwC analysis shows that drugs like Ozempic and Zepbound may have surprising ripple effects on industries from apparel to travel to beauty. -
Is AI a Boom or a Bubble?
Business and society Digital ArticleThe technology is clearly transformative, but it’s also vulnerable to the same excesses that inflated past financial bubbles. -
How to Spark—and Steer—Disruptive Innovation
Innovation MasterclassAn HBR Executive Masterclass with Scott D. Anthony. -
Use Design Thinking to Navigate Ambiguity
Innovation Digital ArticleThree strategies to take back control. -
How to Drive Digital Innovation Without Wasting Resources
Innovation Digital ArticleResearch-backed practices to help your company invest in the most impactful projects—and stop funding the rest. -
New Research Shows How an “Idea Marketplace” Can Boost Innovation
Innovation Digital ArticleEmployee insights are a valuable resource. Here’s how to tap into them.
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Powered by Projects: Leading Your Organization in the Transformation Age
32.00View Details Rewire your organization--and your leadership--for a world driven by projects. It's time to stop treating projects as side work. In the age of constant... -
HBR's 10 Must Reads Boxed Set (Updated + Expanded, 6 Books)
140.00View Details The most essential articles and ideas from the pages of "Harvard Business Review"--boldly updated, expanded, and redesigned. With over 5 million copies... -
Culture Design: How to Build a High-Performing, Resilient Organization with Purpose
Design thinking Book32.00View Details Strong cultures don't emerge by accident. They're built--with clarity, consistency, and design. This is your guide. Today's leaders are navigating a storm... -
Kontor: When VR faces reality. An internal innovator's dilemma
Innovation Case Study11.95View Details The case looks at the fundamental challenges, tensions and opportunities associated with an internally run venture as opposed to an externally funded... -
HBR's 10 Must Reads 2026: The Definitive Management Ideas of the Year from Harvard Business Review (featuring "The Strategic Genius of Taylor Swift" by Kevin Evers)
26.95View Details The definitive leadership and management ideas of the year from "Harvard Business Review." We've reviewed the ideas, insights, and best practices from... -
The Year in Tech, 2026: The Insights You Need from Harvard Business Review
22.95View Details A year of HBR's essential thinking on tech--all in one place. Agentic AI, smart health care, advanced sensors, bioengineering--new technologies like these... -
HBR's 10 Must Reads 2026 (Paperback + Ebook)
AI and machine learning Special Offer34.95View Details The definitive leadership and management ideas of the year from "Harvard Business Review." We've reviewed the ideas, insights, and best practices from... -
Deciphering the Strategist
Innovation Case Study11.95View Details What sets the best business leaders apart? How did they develop their strategic acumen? What knowledge, skills, and psychological mindset did they cultivate?... -
Dynamic Execution Under Extreme Uncertainty: Navigating the Fluid AI Landscape in a Global Enterprise
AI and machine learning Case Study11.95View Details A global retailer executive must present her Board of Directors with viable AI deployment options and next steps. How can her company leverage emerging... -
Behind the Scenes of a YouTube Mega-Hit: Baby Shark, The Pinkfong Company, and What's Next
Corporate strategy Case Study11.95View Details This case follows The Pinkfong Company from its founding through the birth of its YouTube mega-hit, Baby Shark. Along the way, the company researched... -
Keroche (G): A Test of Resilience
Business history Case Study5.00View Details This case reviews Keroche Breweries from 2019-2025, a period defined by tax disputes with the Kenya Revenue Authority, a legal case with EABL, the operational... -
ARK: Protecting Human Ideas in Music & Beyond
Collaboration and teams Case Study11.95View Details In 2025, songwriter Jamie Hartman and screenwriter Ed Bennett-Coles signed an agreement with Broadcast Music, Inc, to launch ARK, an intellectual property... -
Green or greenwashing? A 95 million dollar sustainability paradox for Michelin and BNP Paribas
Corporate governance Case Study11.95View Details The Tropical Landscapes Finance Facility Sustainability Bond (TLFF I) was initially celebrated as a best-in-class example of sustainable finance. Issued... -
Epic Disruptions: 11 Innovations That Shaped Our Modern World
32.00View Details A kaleidoscopic look at how eleven disruptive innovations--including the iPhone, the transistor, disposable diapers, and Julia Child's "The Art of French... -
Press Play: Why Every Company Needs a Gaming Strategy
Brand management Book32.00View Details An eye-opening look at the rapidly rising growth of gaming and the companies--including Peloton, Burberry, the New York Times, BMW, and Chipotle--that... -
Can Traya Health Replicate its Successful Direct-To-Customer Formula?
Business models Case Study11.95View Details Traya, founded by Saloni Anand and Altaf Saiyed, had achieved early success in the Indian men's hair loss category. In just five years, the venture had... -
PlayPan Singapore: A Social Experiment that Brought "Play for Good" to Fruition
Innovation Case Study11.95View Details From July 2023 until January 2024, Singapore social movement PlayPan, co-founded by car dealer owner Gary Hong and philanthropic organisation head Yvonne... -
HBR's 10 Must Reads on Strategy, Updated and Expanded (featuring "The Five Competitive Forces That Shape Strategy" by Michael E. Porter)
26.95View Details Set a bold vision for your company--and achieve it. If you read nothing else on strategy, read this book. We've chosen a new selection of current and... -
HBR's 10 Must Reads on Strategy, Updated and Expanded (Paperback + Ebook)
AI and machine learning Special Offer34.95View Details Set a bold vision for your company--and achieve it. If you read nothing else on strategy, read this book. We've chosen a new selection of current and... -
Airbus and the Hydrogen Horizon (B): On the Road to Decarbonisation
Environmental sustainability Case Study5.00View Details In 2022, the aviation industry committed to achieving net-zero carbon emissions by 2050. A year earlier, Airbus had announced it was developing the world's...
