Honda is making its engineers independent once again.

cross-posted from : https://lemmy.zip/post/62156706

Company executives said that “Honda was unable to deliver products that offer value for money better than that of newer EV manufacturers,” making it uncompetitive. So it was recording billions in losses and packing up.

It was Mibe, who is now Honda President, who said that the company had “no chance,” reports Nikkei Asia. Mibe was touring the factory of a supplier in China where there were no humans on the production floor. He learned that Chinese factories could build fast and cheap, but also with quality.

  • betanumerus@lemmy.caEnglish
    11·
    8 days ago

    Honda, you inspired me in 2000 with your 2-door Insight but over the following 2 decades, while being flooded with ads for gas-dependent Civics, I never saw any for an electric, PHEV or even hybrid Civic. You advertised your way into your own downfall. Bye now, it was nice knowing you.