Google doesn’t try to stop you from visiting a website. It tries to answer your query directly, which may mean it’s no longer necessary to visit the website.
A more realistic scenario is someone asking, “hey, what’s 20 ounces in grams?” Then there’s a “website” that wants to invite you in and tell you all about unit conversion, and show you tables for how many tonnes are in a ton, etc. Meanwhile “Google” just says “566.99”. It started doing that sort of thing back in 2012, long before the AI boom started. Many of those info cards (like unit conversions) don’t use LLMs and are actually really handy.
Having said that, yeah, it’s devastating to websites that were free to use and ad supported and depended on traffic to survive. And, because humans are thrifty, websites that weren’t free to use mostly disappeared a long time ago. I don’t know what the solution is. But, I don’t think it’s “prevent Google from answering your question if it is capable of doing so”.
























Real newspaper writing style doesn’t beat around the bush.
SEO-optimization writing style does beat around the bush, because they have to try to “organically” mention all the keywords that might bring someone to the page. They also need to make it longer so there are more places to insert ads.