Completely obsessed about Google Penalties and algorithm changes...Penguin, Panda, Unnatural Links and diagnosing the reason for a site's traffic drop.

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Three decades operating and advising high-growth businesses, for startups, private equity, and the Fortune 500. https://evergence.team

The Universe is: Expanding, cooling, and dark. It starts with a bang! #Cosmology Science writer, astrophysicist, science communicator & NASA columnist.