Odd Future x In4mation Pop Up Shop
I felt like Black Friday arrived early, as I waited in line for In4mation to open their doors for the Odd Future x In4mation Pop Up Shop; there was a gigantic line growing from In4mation’s front doors to the middle of the old Borders store. The crowd grew restless as they refreshed their Instagram & Twitter accounts & impatiently waited for Odd Future’s arrival; as soon as the crowd spotted Odd Future, everyone pushed backwards & I suddenly found myself sandwiched between complete strangers.
Odd Future x In4mation Pop Up Shop was a once in a lifetime opportunity for fans to meet their musical heroes; I was surrounded by diehard fans who bragged about waiting since 8 AM to get a good spot in line + kids who brought sharpies & their snapbacks, notebooks & skateboards for their favorite Odd Future member to sign.
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Once fans walked into the store to purchase merchandise & have photos taken with Odd Future members, they seemed to forgot about the lengthy wait; I couldn’t help but smile when I saw a group of high school girls giggle uncontrollably when they spotted Frank Ocean.
If you weren’t able to attend Odd Future x In4mation Pop Up Shop, there’s still an opportunity for you to purchase the collaboration shirt on In4mation’s online shop: http://ow.ly/eP8IJ.
PS- Thank you @Pearlridge for tweeting the link to my blog about the Odd Future x In4mation Pop Up Shop event! I really appreciated it.
Originally published on October 28, 2012.
