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Copywriting Secrets From An Infamous Cult Leader
Every piece of content that works is built from the same three-part unit. Learn it and you can hold any reader
Kevin Trudeau is a terrible person to take ethical advice from. He could be one of the best examples of why long form content still works.
For years he dominated late night television with infomercials that seemed to run forever. He sold memory systems, health products, and weight loss books. He claimed secret knowledge that doctors, corporations, and the government supposedly didn’t want you to know.
He built a devoted following, one that critics have compared to cult recruiting. People defended him after his conviction. Some still buy his programs today.
The law caught up with him eventually. He kept violating a federal court order tied to deceptive advertising. In 2014 a jury’s contempt conviction sent him to federal prison for ten years.
None of that is an endorsement of Kevin Trudeau. It’s an examination of the machine he built.
Trudeau understood something about persuasion that marketers keep forgetting. This is the age of TikTok, six second videos, and three second attention spans. People will still sit through unusually long content when they…
