Dennis Francis·Sep 3The Freebie Guy and the Penny Gap: Why Giving Away Your Best Content WinsA childhood habit of chasing free samples built a multimillion-follower media business.
Dennis Francis·Sep 1Copywriting Secrets From An Infamous Cult LeaderEvery piece of content that works is built from the same three-part unit. Learn it and you can hold any readerA response icon1
Matt Pisoni·Apr 24Cold Email Marketing Still Works (It’s Just Way More Annoying Now)Cold email is one of those things people love to declare “dead” every couple of years. Meanwhile, the companies quietly doing it well are…A response icon2
Theprospectsinfluentials·Feb 13The $500 Lesson That Changed How I Think About Marketing to SeniorsLast month, I watched a client waste $500 on a Facebook ad campaign targeting seniors for their Medicare supplement plans. Zero leads. Not…
Daniel Maro·Feb 11Tracking Direct Message Success With Analytics: A Complete GuideWhen I first got into digital marketing, direct messages felt like magic. I could email someone, send a social media DM, or even shoot a…
