I Privately Interviewed Ray Higdon’s Clients - Here’s What Became Obvious
“Why do you have to leave tonight daddy?”
My 5-year-old daughter asked in a somewhat sad tone.
“Well, I don’t have to. But I’ve learned that if you get the chance to be around a solid, high-level person…it’s smart to take that opportunity.”
She wasn’t quite satisfied with my answer.
“Okay, but what is he doing for you?”
I replied, “I don’t expect anything. Sometimes you just give without expectation.”
Days earlier I saw Ray Higdon post that he’d be coming to Boise, Idaho where was he invited to train alongside internet marketing legend Russell Brunson.
I decided to go out on a limb and offer him a ride from the airport to his hotel…having no idea what would transpire next.
To my surprise, he said he’d gladly take me up on the offer - but in very Ray Higdon fashion, was sure to first disclose that the flight times “sucked,” and give me an out if it didn’t work for my schedule.
Reminiscing on The Past
As I was driving to the airport at midnight - I recalled the first time I had met Ray and his wife Jessica during a top producer’s company incentive trip in Jamaica, all the way back in 2014.
I knew he was good - really good - at making money online, sales, closing and being dangerously consistent. I’d already watched his videos and heard about his success.
The strange part was that many leaders in that company weren’t so keen on his methods.
In fact, one of my old-school upline leaders smirked, “Nobody can build this business online” and “Our team needs to stick to the system. Our system is proven.”
(That leader conveniently ignored the fact that most of our sales reps had terrible closing ratios, didn’t know how to effectively generate new business, and were losing confidence by the day)
Alone in the dark car, I smiled to myself because I realized Ray was a man who had the answers but most of us were too closed-minded to give his methods the time of day (which is comical since most people in direct sales pride themselves on being open minded).
Soon after we met in Jamaica, I saw him pivot from building teams in direct sales (as a #1 income earner) to launching the Higdon Group and getting recognized in the Inc 5000 list - the fastest growing private companies in the US.
From afar (as a Facebook friend), I’d watch him go on to speak at prestigious industry events like Eric Worre’s “Go Pro Experience” and on stages alongside well-known figures including Tony Robbins, Brendon Burchard, Magic Johnson, Gary Vee, Les Brown, Robert Kiyosaki, and more.
Ray was doing seemingly crazy stuff - like hiring John Maxwell for $230,000. And paying Grant Cardone $100,000 for just 6 hours of coaching. Then taking what he learned and adding another 7 figures to his income.
He also built a thriving community you’ve probably heard about called “Rank Makers” which since 2018, has helped sales reps bring in an impressive 300,000 new customers, 71,000 new reps and achieve 14,000 rank advances.
Finally, I watched him become a multiple time best-selling author, owning several of those books myself.
The Offer I Didn’t Anticipate Making
So, as you might imagine, when I pulled up to the passenger pick up, I was kind of nervous. I hadn’t spoken with him for several years and didn’t know what we’d talk about during the quick 15-minute drive over to the hotel.
“Hey what’s up buddy!” Ray approached with open arms.
He asked what I’ve up to these days (I built a large sales team back in the day but have been out of the industry for years). I briefly shared - then I asked him the same question.
He told me he’s getting hired by top sales leaders who want to build teams that perform without draining them…basically helping sales reps stop chasing and start closing with confidence.
I wasn’t surprised.
I knew that Ray was super effective with his scripts because he’s studied human psychology so much. I’d actually purchased some of his online programs and seen some really impactful results myself (without telling my upline, of course).
As we were driving, he casually shared some of the results people were getting from his coaching.
I couldn’t help but ask, “Do you have any of these captured on video?”
He paused for a moment.
“No, actually I don’t…”
These stories were too good. Too compelling to stay dormant.
I told him about a business I used to run that strategically captured people’s stories on video to turn them into useful testimonials and social proof…
And explained it solved a problem he was already aware of:
Even if a client is willing to go on video to record their story, most have a hard time sharing it in a way that truly conveys their experience (without rambling and talking about things that don’t matter).
Impulsively, I blurted out, “Why don’t you let me capture some of these for you? No charge.”
“I can pay you” - he immediately responded.
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“No, I don’t do it as a business anymore. I’m happy to do it. Think about it and let me know either way,” I said.
When he got back home to Florida, I received a voice note:
“I prayed about it and yes - let’s proceed with the video testimonials.”
Fast forward to 5 private, individual Zoom interviews with his clients…
Here’s What Became Obvious:
When sales reps work directly with Ray - either one on one or in small group settings, the before and after transformations were almost unbelievable.
To be clear, these people weren’t lazy or unmotivated. But they were generally frustrated, uncertain, and quietly doubting themselves. If I was to sum it up - you might say their problem wasn’t effort, it was friction.
Let me explain what I mean.
Ray helped them go from frustrated, uncertain, and quietly doubting themselves…to feeling confident, relieved, and in control. They didn’t just get direction about what to do. They felt different while doing it.
For instance…
Lynn went from being “stuck” in the industry for 20+ years, to hitting the top level of her company just weeks after Ray helped her make some internal shifts. “His coaching didn’t just change my business - it changed our marriage, our faith, and our future.”
Christina went from “grasping at straws and throwing darts at a dartboard” to becoming the #1 producer in her company using his strategies and “able to quit my job and retire early, pay off my car…and travel all over the world for free, first class.”
Di went from having her identity contradict her activity to a six-figure earner and “finally becoming the woman I always suspected I could be.”
Mark went from already successful to tripling his income after applying Ray’s coaching. “Ray really set the foundation for me.”
Kim went from burnt out and “feeling like a complete broken mess” to “now I profit with peace” and “able to be fully present during my dad’s cancer journey and able to raise my daughter without daycare or nannies.”
Why They Almost Said No
The funny part is that every person I interviewed almost didn’t work with Ray. And it wasn’t because they didn’t respect him or believe he was capable.
Interestingly enough - none of their hesitations were the same.
Di wasn’t worried about whether Ray could help her. She was worried whether SHE was the kind of person who could actually lead a thriving team.
Lynn had a different battle. After 20+ years in the industry - she wasn’t skeptical of the coaching, she was just tired. She’d attended the trainings, read the books, done the work…and still hit the same ceiling. Essentially her question was, “Why would this be any different?”
Mark, despite already doing well, had a reaction most people won’t admit out loud when they hear elite level pricing: “Whoa, that’s a lot.” For him, it wasn’t doubt…but it was tension. The tension between comfort and growth (that I believe every high performer faces at the next level).
Christina’s hesitation wasn’t resistance - it was confusion. She didn’t doubt success was possible, she just didn’t know what worked. It wasn’t a matter of avoiding action - it was a matter of not having clear direction. In addition, she also felt like investing money in herself would take away from what they family needed, financially.
Kim was probably the most opposed (candidly). She attended an event that Ray spoke at, having her mind made up she would be buying NOTHING. No more programs, no more promises, no more disappointments. She’d been burned before. Add the grief, pressure, and exhaustion from life circumstances at the time…you could say her hesitation wasn’t logical - it was self-protection.
Five different people. Five different personalities. Five different reasons to say NO.
Yet each decided to say yes, and their results were transformational.
Why?
Well, as someone who previously built a direct sales team of 10,000 active sales reps that did tens of millions in sales (and who has now interviewed several of Ray’s clients) here’s my take…
What Makes Ray Higdon Unique?
1. Ray has an uncanny ability to see what’s holding people back (and the habits that quietly sabotage success). He picks up on these limiting beliefs and helps people make a mental shift QUICKLY. People gain the necessary posture - so they can start experiencing the results they’ve been working for. I think one of the reasons he’s so good at this is because he’s overcome so many challenges himself.
2. Because he invests so much money into his own mindset and skill development, the people he coaches benefit from what he learns. For instance, it’s almost like you get access to a $230,000 John Maxwell or $100,000 Grant Cardone coaching without having to pay them that large sum of money.
3. Due to the fact Ray works with so many top professionals across multiple industries, he’s got a pulse not just on what’s working, but what’s working NOW. I see too many people operating in a silo (probably one of the fastest ways to become obsolete without realizing it). Ray can see patterns where most people see problems…and provide solutions accordingly. One of these solutions is an effective DMO (Daily Method of Operations) so people can know exactly what to do each day, instead of guessing.
4. His scripts…they work. Why? Because he understands how people think, why they are thinking that way, and what they are thinking now. Most coaches teach what was working 20 years ago - but we all know that the consumer is constantly changing. Having specific scripts that potential customers or other sales reps actually respond to (instead of getting ghosted)…builds confidence. I personally respect that Ray teaches real sales and closing strategies. Too much of the industry teaches some version of “Just share the idea with enough people and you’ll win.” How’s that working for most people?
5. Prayer. This one I didn’t expect to put on the list. Honestly, I’ve seen so many business people expect results from sitting around praying (and not enough action) that I became a bit disillusioned with the concept of prayer having much to do with winning in business. But…I must mention it here because most everyone I interviewed said a version of “Ray prayed for me and everything changed.” In my mind, I was like “okay, that’s great - but what did he really do to help you get results?” I guess God has a sense of humor, because Ray prayed for me before he left back home - and taught me a couple prayers too. Some very interesting things have transpired for me since that time, and I can only attribute it to prayer. If you weren’t aware, Ray became a Christian about three years ago. To me, it’s very apparent he’s got a strong connection with the Man above.
The Bottom Line
Ray didn’t need me to write any of this. He didn’t ask me to write it…and for those of you who might be curious - no I’m not getting paid to write it. No affiliate links. No services to offer.
Sometimes you just see something that more people need to know about - and you want to spread the good word.
And if you’re a sales leader reading this who knows your current approach isn’t producing the results or the lifestyle it probably could - my conclusion is simple:
Ray Higdon likely already has the solutions you’ve been trying to engineer on your own…maybe even ones you didn’t know were possible.
That’s not my claim. That’s simply his track record.
