"If your dreams don't scare you, they aren't big enough."

I am a public relations and communications expert, public speaker, and book author dedicated to advancing global public communications, leadership, and business. Over the years, I've spoken on modern PR, leadership, and social media at universities, forums, conferences, and high-level events across numerous countries.

Originally from Shumen, Bulgaria, I consider myself a global citizen and am fluent in Bulgarian, English, Czech, Polish, and Russian.

I'm a former President of the International Communications Consultancy Organization (ICCO), and I currently lead as President of the World Communication Forum Association (WCFA), headquartered in Davos, Switzerland. My academic background includes studies at Harvard Kennedy School and institutions in Prague, Seattle, London, and Yokohama. I completed PhD in the professional field of "Public Communications and Information Sciences (Media and Communications - Public Relations)" at the Faculty of Journalism and Mass Communication of Sofia University "St. Kliment Ohridski."

I'm honored to be in the Global PR Hall of Fame in London and included in the Global PR Power Book by PRWeek. In 2022, I became a Fellow of the UK's Public Relations and Communications Association (PRCA), and in 2024, I joined its Educational Advisory Board. I also serve on the Advisory Board of ENGAGE.EU, an alliance of top European universities.

My book, The Global PR Revolution (2019), ranks among the top five PR books of all time, reaching number one on BookAuthority’s list in 2023. In 2023, my wife, Veneta, and I published The Camino Way: Quick, Easy, and For Fun, a practical guide to the Camino de Santiago pilgrimage. I also authored The Magic of Seychelles Cuisine and Stories from the "Paradise on Earth" (2023), which won "Best Book on Africa Published Outside Africa" from the Gourmand World Cookbook Awards. During the COVID-19 pandemic, I wrote The Morning After (2020), a guide for leaders navigating post-pandemic challenges.

I’m passionate about creating a more ethical and dynamic world, supporting charitable causes, and elevating Bulgaria’s image globally.

I enjoy practical conversations, surfing the internet, social media, innovative business ventures, rock music, technology, travel, and new challenges. I’m also passionate about golf, cycling, and skydiving.