Google Analytics4 — Ecommerce reports

Have you tried to replicate the same E-commerce reports in GA4 if not then here you go

All E-commerce companies are interested to understand their overall revenue, average order value , transactions, and their ecommerce conversion rate which is directly available in GA3 reports and various other reports that are directly available. However, in GA4 only 2 reports are available as on date. (may be we can expect Google to add more reports as well).

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Directly Available reports:

1. User Purchase Journey → which is an equivalent report in GA3 to Shopping Behavior Analysis
2. Ecommerce Purchases → which is an equivalent report in GA3 to Product List Performance (product list name)

Now let’s explore how can we create other reports to ensure we won’t miss anything else from E-commerce side

1. Sales Performance: Starting with Sales Performance (Transaction ID or Date wise):

Can create the same report in Explore by:

1. dimensions: transaction id , date
2. metrics: Transactions

Below is the one for the same to understand the sales performance reports.

2. Product List Position: Next is the most important one, which is nothing much product list position, where every product manager wants to understand how each one of their search results are getting clicked and what are the top 10 listed positions are making the contribution to the overall listings.

Item List Positon (previously called as Product List Position)

3. Checkout Behavior Flow:

Last but not the lease, product folks try to understand the drop of funnel specifically because we need to understand this step as this will be final stage. As this will be crucial stage where customers comes to payment stage and do the payment finally.

Checkout Behavior Funnel

Note: All these reports based on the Demo account. However, we can replicate the same as well.