Successfully Promoting Your Blog on Social Media
So many bloggers fail at promoting their blogs on social media.
It’s because they’re doing it wrong. They’re coming into social media with the wrong strategy. They start out wrong, fail miserably, and just give up.
It hurts me to watch it because of all the opportunities they miss out on.
Successfully marketing your blog on social media isn’t rocket science.
I’ll prove it:
My blog (Hiking with Shawn) has a Facebook page with 32,000+ followers and around 1.5 to 3 million views a month. I make money with Facebook. I have a high engagement rate.
I didn’t fail because I realized what I was doing at first wasn’t working and changed my strategy on how I promote my blog on social media.
Number One Rule:
90/10
90% of my posts are natively uploaded to the social platform.
10% of my posts are occasional links to my blog and blog content (and videos).
Many bloggers fail because they just post promotional content. Then the platform algorithm sees it and ensures they get less views.
WHY?
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Are they just being cruel to their users? No, they’re being business minded. Why allow their traffic to leave the platform and not click on their ads. Billions of people are on Facebook — they have to make money somehow in order to stay online.
So, yeah! If all you post is links to your blog, you’re going to fail. You might even be seen as a spammer and get banned. Your blog could even be blacklisted completely from the platform.
Instead — Do the 90/10 strategy!
90% of your content should be native. That is engagement questions, video/photo uploading directly to the platform, stories, live streams, direct messages, and any other features they have. Don’t reshare content from TikTok with the TikTik logo on the video. Upload original content if you actually want to see real success.
10% can be occasional promotional posts. Maybe once a day or once every other day.
Social media isn’t there to promote your blog content, it’s there to promote your brand and you as the writer.
Get the whole “promote my blog content” strategy out of your head when posting on social media. Instead, build a community of followers who love you and your brand for the type of content you post. Your followers will find your blog after you build that kind of community.
My Strategy (STEAL THIS!)
I post 3 to 6 times a day (365 days a year) on social media platforms where I know my target audience hangs out on.
I typically post an engagement question, a short-form video, a photo gallery, and link to my latest blog post or video.
I share my original content in my stories.
Then I engage like crazy with others on the platform. I engage way more than I post on my own profile or page. Content may be king, but engagement is the queen, and consistency is the kingdom that holds it all together.
It takes time…
Like I said, there are over a billion users on Facebook alone. It took me about 4 years to get popular and noticed. It was hard work to get there, too. With more people using the internet and AI, it’s going to be even harder.
Do you have what it takes?
