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Sharpen Your Strategy with AI
Empower your business strategy with AI, but make sure you are still in the driver’s seat
AI can analyse markets, compare options and produce recommendations within seconds. Although that is impressive, it is often where many businesses go wrong… Why? A confident response is not a decision, it is just a starting point.
Finding value
The real value of AI is not to replace strategic thinking but to help you think more clearly. AI can organise information, surface a variety of options and also help you challenge assumptions and who doesn’t need a little of that right? However, accountability still, and in my opinion must always sit with people. You and me!
One example I think of is where I live in New Zealand, a sustainable fashion business in New Plymouth, deciding whether to expand into Australia or Japan. AI helped evaluate the opportunities, risks and entry strategies, all this combined AI can even make a recommendation. But the business owner should make the decision, this is where human judgement matters the most.
Start with the decision and not the technology
With this example, before you decide to use AI, you need to be clear, and understand the problem you are…







