6 Personalization Techniques That Will Boost Your Conversion Rate

Personalize to site visitors based on time of visit, geo-location, and referral source (among other things) and make that sale

Photo by Rupert Britton on Unsplash

There’s no doubt that personalization helps boost conversions. The proof is in the numbers:

• Econsultancy found that 93% of companies experienced a rise in conversion rates after personalizing their search engine marketing
• The same was true for 94% of companies that personalized their websites
• And 92% of companies that personalized their emails saw a boost in conversions

At the same time, these increases were only minor for the majority of the companies in the study.

• 54% of companies reported a minor uplift in conversions after personalizing their search engine marketing efforts
• For website personalization and email personalization, the numbers stood at 61% and 65% respectively

What are the reasons behind this?

Clearly, personalization has an impact on conversions. But unless it’s done correctly, marketers and companies cannot experience the full benefits.