Kan Yuenyong·2d agoNotes after my doctoral defenceI have passed my doctoral defence, but I want to record these thoughts while they are still fresh, both to return to them later and to…
The Smarketers·Sep 15ABM for AI Infrastructure Companies: A Playbook for Reaching ML Platform TeamsABM for AI infrastructure companies works differently from standard B2B programmes. AI infrastructure purchases are decided by machine…
Anya Petrova·Sep 14ABM vs Demand Generation: What’s the Difference and When Should You Use Each?Ask five B2B marketers to explain the difference between ABM and demand generation, and you’ll likely get five different answers, and at…
Addi Avinash Reddy·Sep 11𝗔𝗕𝗠 𝗜𝘀𝗻’𝘁 𝗮 𝟵𝟬-𝗗𝗮𝘆 𝗣𝗿𝗼𝗴𝗿𝗮𝗺.ABM is a 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 for deciding where Marketing and Sales should invest time, resources and customer conversations.
Riteshosta·Sep 3If Your ICP Is So Accurate, Why Is Sales Still Guessing?Because knowing who could buy is very different from knowing who matters now.
Medicalprospectsusa·Aug 3Why Healthcare Sales Cycles Take So Long and How ABM Can Help You Win Buyers FasterTL;DR Summary
Pushpendu Mazumder·Jul 21Account-Based Marketing Budget: Why Programs Get Cut Even When They’re WorkingAccount-based marketing programs get cut at renewal more often than most marketers expect. Performance usually has nothing to do with it…
