Francis Anderson·Jul 23Marketing isn’t just adopting AI. It’s being rebuilt around it.Much of the “AI-in-marketing conversation” — whether day to day or broader industry discussions — still revolves around tools; which model…
Maple Talk·Dec 30, 2025Day 30 — My Remarkable Experience Working in an Ad AgencyThere are certain chapters in life that may be short in duration but leave an imprint that lasts far longer than the calendar suggests. My…
BIGEYE·Nov 17, 2025How Brand Storytelling Leads to DTC Branding Success StoriesMarketers have an easy time finding examples of high-quality brand storytelling. For instance, consider the best and most memorable…
Rob Heckert·Nov 15, 202545/100: You know it’s good copy when it makes you go “huh”Too many copywriters aim to be clever. They should aim to be truthful instead.
Rob Heckert·Oct 22, 202521/100: Writers are InnovatorsWhat I’ve learned about a writer’s thought process by working at Deloitte
