Francis Anderson·Jul 23Marketing isn’t just adopting AI. It’s being rebuilt around it.Much of the “AI-in-marketing conversation” — whether day to day or broader industry discussions — still revolves around tools; which model…
Maple Talk·Dec 30, 2025Day 30 — My Remarkable Experience Working in an Ad AgencyThere are certain chapters in life that may be short in duration but leave an imprint that lasts far longer than the calendar suggests. My…
BIGEYE·Nov 17, 2025How Brand Storytelling Leads to DTC Branding Success StoriesMarketers have an easy time finding examples of high-quality brand storytelling. For instance, consider the best and most memorable…
Rob Heckert·Nov 15, 202545/100: You know it’s good copy when it makes you go “huh”Too many copywriters aim to be clever. They should aim to be truthful instead.
Rob Heckert·Oct 22, 202521/100: Writers are InnovatorsWhat I’ve learned about a writer’s thought process by working at Deloitte
Happy Habbits Blog: Organic Marketer + Solopreneur·Oct 17, 2025Are you hiring a marketing agency for your new business?Read this before you burn your ad budget
Ananya Dhareshwar·Aug 18, 2025Designing Shelf Stories: My Journey with FMCG Packaging (2019)What FMCG Taught Me About Fast Decisions and Bold Design
Rucha Bhalekar·Jun 15, 2025Cannes Lions: A Love Letter to the Bright Side of CreativityI’ve never been to Cannes Lions. Never stood in the sun outside the Palais, never sipped rosé at a rooftop party, never applauded a Grand…
Jeff Swystun·Jan 11, 2025When Agencies Advertised: N.W. Ayer and OgilvyAnything written by Marshall McLuhan, the mad professor of media, should be read and reread. Published in 1964, McLuhan’s book…A response icon1A response icon1
