InMarketing in the Age of DigitalbyShiv Menon·Oct 25Adidas Went on a World Cup Bulk. Did It Pay Off?Every four years, football fans argue about who won the World Cup. Marketers argue about who won it off the pitch. In 2026, my pick is…
Irene Natoli·Oct 6Anthony Edwards and the Business of NostalgiaNostalgia has a new face. Anthony Edwards is building a mythology somewhere between the past and the present.
Giana·Sep 21The Bad Timeline: Who the Fuck Approved These Ads?Well, it seems that advertising and marketing campaigns in the bad timeline keep testing consumers to see if we have just given up and will…
picturesque9999·Sep 5Athleisure is the staple of the work-obsessed individual’s daily wardrobe [608]Introduction
Cross-Border Patent Firm·Jul 28Think You Know Nike and Adidas? Think Again.Their Biggest Competition May Be in Intellectual Property.
InMarketing in the Age of DigitalbyDevieka Shroff·Jul 20Adidas Didn’t Just Win the World Cup. It Won Social Media.Whenever there’s a major sporting event, brands spend millions trying to be part of the conversation. The FIFA World Cup is probably the…
InMarketing in the Age of DigitalbyKatie Kelly·Jul 5This Brand’s Storytelling Held My Attention For 5-MinutesAdidas’ World Cup story isn’t just hype, it’s the same one they’ve been building since 1970.
Khushbu Raval·Jun 23Brands Are Winning the 2026 World Cup Through CultureFrom Adidas and Nike to LEGO and Dove, brands are spending billions not to sell products, but to become part of football culture itself.
Nnamdi O. Madichie·Jun 14FIFA World Cup 2026 #nike #adidas #puma Sponsorship Strategy and Kit Partnerships | Hale TopaloğluShared as received on LinkedIn
Oguzcan Kal·Jun 13SOCIAL COMMERCE: A CASE STUDY OF ADIDASIn the case study, the performances of Adidas are examined during social commerce. The main aim of this examination is to understand how…
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