Ameritest·Oct 23, 2020Understanding the Memories that Build Your BrandIn this article, Ameritest (www.ameritest.com) founder and CEO Chuck Young (chuck@ameritest.com) discusses an innovative way to “see” how…
Ameritest·Sep 23, 2020System 1 Is Not the AnswerSuccessful advertising needs to appeal to more than just the unconscious mind…
Ameritest·Sep 23, 2020What Can Advertisers Learn from Tinder?Aren’t ads really Tinder product profiles just waiting for a right swipe?
Ameritest·Sep 23, 2020Inside a Memorable MomentA memorable moment lasts about 6 seconds — the length of a short Facebook ad, or the time an average magazine reader will engage with a…