Fergus Burns·Oct 23, 2025How to prioritize loglines ?Use the logline mechanism to articulate what I’ve called a “bet”. These bets were intended to tackle the “big rock” challenges in the…
Tamon Tananilgul·Sep 4, 2024Mastering Product Discovery: A Case Study Using Amazon’s Working Backwards TechniqueMarty Cagan’s Inspired, a must-read for every product manager, was a book I had the opportunity to delve into during the summer of 2024…
Mo Zam·Nov 4, 2022The Joy and Adrenaline-Rushing Power of Amazon Working BackwardsWorking Backwards helps you experiment with your hypotheses and press release, create solutions that resonate with customers,
InITNEXTbyCarlos Arguelles·Aug 7, 2022Amazon’s Not So Secret WeaponThe magic of Working Backwards: a real-world case studyA response icon33
