Fergus Burns·Oct 23, 2025How to prioritize loglines ?Use the logline mechanism to articulate what I’ve called a “bet”. These bets were intended to tackle the “big rock” challenges in the…
Tamon Tananilgul·Sep 4, 2024Mastering Product Discovery: A Case Study Using Amazon’s Working Backwards TechniqueMarty Cagan’s Inspired, a must-read for every product manager, was a book I had the opportunity to delve into during the summer of 2024…
Mo Zam·Nov 4, 2022The Joy and Adrenaline-Rushing Power of Amazon Working BackwardsWorking Backwards helps you experiment with your hypotheses and press release, create solutions that resonate with customers,
InITNEXTbyCarlos Arguelles·Aug 7, 2022Amazon’s Not So Secret WeaponThe magic of Working Backwards: a real-world case studyA response icon33A response icon33
Richard Russell·Oct 26, 2020Avoiding Innovation Theatre: Don’t Pitch IdeasStaff chatter expectantly in the cafeteria, which has been converted into a makeshift auditorium with a stage and a projector.
Richard Russell·Oct 19, 2020Amazon Prime — From Idea to Reality in Six Weeks(based on a talk I presented at Paperjam Club recently)
David Samudio·Aug 30, 2020Ingeniería inversa del clienteCómo funciona “Working Backwards” en Amazon, incluyendo la profundización de algunos conceptos.
InLexisNexis DesignbyCindy McCracken·Sep 16, 2019‘Press release’ research provides deep insights at product idea stageIf you build it, will they come? It would be nice to know that before developing a new product.A response icon1A response icon1
