David Sweenor·Oct 27Are industry analysts still relevant when AI builds the shortlist?Alteryx’s Gerry Van Zandt on AI-drafted RFIs, pay-to-play, and buyer trustA response icon1
John Rockhold·Jul 21SEO, AEO, & GEO: What’s the Difference? Does it Matter?Let’s make sense of the three hottest acronyms in B2B marketing. And the strategic layer that positions you for whatever the algorithms do…
John Rockhold·Jan 511 Shifts That Redefined B2B Influence in 2025As we turn the page to 2026, I’m reflecting on the most consequential shifts I observed in 2025 across B2B marketing, analyst relations…
John Rockhold·Nov 7, 20252025 Industry Analyst SurveySpotlight’s 2025 survey of industry analysts sheds light on a variety of trends that Analyst Relations pros need to understand. I am…
lludovic·Nov 7, 2025What is The Role of industry Analysts in an AI-Driven Market?Analysts built their careers on knowing what others didn’t. Now, AI knows everything –maybe? Faster, cheaper, able to churn through…
