David Sweenor·Oct 27Are industry analysts still relevant when AI builds the shortlist?Alteryx’s Gerry Van Zandt on AI-drafted RFIs, pay-to-play, and buyer trustA response icon1A response icon1
John Rockhold·Jul 21SEO, AEO, & GEO: What’s the Difference? Does it Matter?Let’s make sense of the three hottest acronyms in B2B marketing. And the strategic layer that positions you for whatever the algorithms do…
John Rockhold·Jan 511 Shifts That Redefined B2B Influence in 2025As we turn the page to 2026, I’m reflecting on the most consequential shifts I observed in 2025 across B2B marketing, analyst relations…
John Rockhold·Nov 7, 20252025 Industry Analyst SurveySpotlight’s 2025 survey of industry analysts sheds light on a variety of trends that Analyst Relations pros need to understand. I am…
lludovic·Nov 7, 2025What is The Role of industry Analysts in an AI-Driven Market?Analysts built their careers on knowing what others didn’t. Now, AI knows everything –maybe? Faster, cheaper, able to churn through…
John Rockhold·Oct 7, 2025Will AI Kick the Shit Out of Gartner?Did the recent comments — both predictive and provocative — about Gartner from Scott Galloway cross your radar? They are compelling to…A response icon1A response icon1
dlavenda·Oct 29, 2024Top 10 Analyst Briefing Mistakes to AvoidContinuing our series on best practices for engaging industry analysts, this article covers key missteps to avoid when briefing market…
InSway for StartupsbyNick Heudecker·Oct 21, 2024Why Your Startup Shouldn’t Sponsor Gartner SymposiumGartner’s seminal Symposium kicks off this week in Orlando. It attracts over 8000 CIOs and other senior leaders from around the world…A response icon1A response icon1
dlavenda·Oct 13, 2024The Power of 5: Winning Strategies to Win Over AnalystsGetting your message out to industry influencers is a golden opportunity to amplify your company’s visibility, and it’s one of the few…
Mathieu Hannouz·Aug 30, 2024The Ultimate Guide to Building Successful Analyst Relations in B2B TechnologyIn the fast-paced world of B2B technology, companies strive to gain a competitive edge and drive growth. One powerful tool that can help…
