Areeba Ahmed·Mar 12My Client Says Her Business Is Her Child — But She’s Still Figuring Out How to Raise It“My client says her business is her child — but since she’s never had one, she’s still figuring out how to raise it.”A response icon1
DN Designs·Feb 7Why Consistency Is the Secret Ingredient of a Powerful Brand IdentityToday, customers see and interact with your brand everywhere, such as in physical brick-and-mortar stores, as well as on social media…
Chelsea Greene·Sep 13, 2024Style Guide vs Brand Guide: Understanding the DifferencesIn managing corporate communications and marketing, two important documents cut across every aspect of the organization’s identity and…
Paul Bassey·Nov 21, 2023THE CLIENT I COULDN’T KEEP!In the maze of brand design, I once found myself entangled in the threads of an intricate project. The task was to craft a meticulous brand…
Ashe Green, RGD·Nov 6, 2023What the heck are brand guidelines? And why do I need them?Brand guidelines. Identity guidelines. Style guide. Brand book. Brand Bible… there are many names for the document your designer will hand…
