Khushbu Raval·Mar 18When a Logo Changes Everything — and NothingFrom Tropicana’s $35 million mistake to Burberry’s heritage revival, the psychology behind brand design has less to do with aesthetics than…
Velvet Doctrine·Mar 9Hermès Launches Haute Couture to Prove the Ultra-Rich Never Cared About Your RecessionOn March 8, 2026, Hermès announced it will launch haute couture in 2027 — entering the €100,000-gown market while Burberry faces German…
Velvet Doctrine·Mar 8Diana Vreeland Sold Absurdity During the Depression — Luxury Brands Still Use Her PlaybookIn 1936, during the Great Depression, Diana Vreeland told readers to ‘rinse your blond child’s hair in dead champagne.’ Fashion editors…
ELGN·Dec 22, 2025When Rebrands Don’t Just Change Logos — They Rewire MarketsIn branding, most redesigns come and go quietly. New typeface. New color palette. A press release. A few LinkedIn debates. Then the market…
Harsh Kumar·Oct 4, 2025Why Luxury Brands Burn Unsold Products and You Still Want to Buy Them: The Scarcity ScamLuxury brands love fire more than your ex loves drama. Burberry, Louis Vuitton, Chanel they’ve all taken perfectly good products, set them…
