Khushbu Raval·Mar 18When a Logo Changes Everything — and NothingFrom Tropicana’s $35 million mistake to Burberry’s heritage revival, the psychology behind brand design has less to do with aesthetics than…
Velvet Doctrine·Mar 9Hermès Launches Haute Couture to Prove the Ultra-Rich Never Cared About Your RecessionOn March 8, 2026, Hermès announced it will launch haute couture in 2027 — entering the €100,000-gown market while Burberry faces German…
Velvet Doctrine·Mar 8Diana Vreeland Sold Absurdity During the Depression — Luxury Brands Still Use Her PlaybookIn 1936, during the Great Depression, Diana Vreeland told readers to ‘rinse your blond child’s hair in dead champagne.’ Fashion editors…
ELGN·Dec 22, 2025When Rebrands Don’t Just Change Logos — They Rewire MarketsIn branding, most redesigns come and go quietly. New typeface. New color palette. A press release. A few LinkedIn debates. Then the market…
Harsh Kumar·Oct 4, 2025Why Luxury Brands Burn Unsold Products and You Still Want to Buy Them: The Scarcity ScamLuxury brands love fire more than your ex loves drama. Burberry, Louis Vuitton, Chanel they’ve all taken perfectly good products, set them…
InThe Thursday ThoughtbyAidan McCullen·Jul 31, 2025Echoes of a Forgotten Self: On Past Lives, Infantile Amnesia, and Organisational Origins“No company starts out as a cumbrous bureaucracy, but most end up that way. As an organization grows, layers get added, staff groups swell…
Derek Addo·Jun 4, 2025The Power of Temporary: Lessons in Agile TeambuildingThe best teams I’ve worked in were never built to last.
The Field Memo·May 29, 2025Burberry’s Bold Reset: Why Cutting Jobs Might Be the Smartest Move in Luxury Right NowLet’s talk about Burberry’s surprising moment. On the surface, it sounds grim, nearly 2,000 jobs cut. But dig deeper, and you’ll find a…
Anthony McGuire·Feb 21, 2025👜 When Succession Made A Burberry Bag Go ViralDo you remember that episode in season 4 of Succession when Tom Wambsgans goes on a rant about Greg’s date bringing a “ludicrously…
Anna Fleur Smith·Dec 11, 2024Burberry London Fashion Week AW24: A Homage To Heritage and CraftsmanshipDaniel Lee closes London Fashion Week with an insightful look back into Burberry’s intrinsic past heritage.
