Sunshine Yang·Jul 23, 2025The Procurement Playbook Most Companies Miss: How to Buy Better Without Burning OutWhy Your Team Hates Procurement (And How to Fix It)
Stefan Herbert·Jun 30, 2024How Complex Buying Decisions are Made and What it Means for Sales“Decision making is not an event. It’s a process, one that unfolds over weeks, months, or even years; one that’s fraught with power plays…
John Mansour·Dec 6, 2022USER PERSONAS, BUYER PERSONAS, AND THE MISSING LINK IN B2BIf you’re in product marketing or product management, you’re likely familiar with the concept of user personas and buyer personas. These…
Amal Abdullaev·Oct 18, 2022Changes in B2B Buying Process and Conclusions for SaaS CompaniesB2B purchase is a complex process that includes a supplier’s hard work in sales and marketing, and a series of steps from a buyer. B2B…
Buyer Persona by Tony Zambito·Jan 9, 2022The Virus Has Changed. So Have Buyers.The Omicron variant of Covid-19 has produced the most dramatic surge in the pandemic since the initial onset of the pandemic. Despite early…
