InData Science CollectivebyDr Swarnendu AI·Sep 20The Cannibalization Problem: How Unilever Actually Prices Its Shampoo PortfolioWe left off with a seeming resolution: “Unilever lowers Dove from $5.99 to $4.99, gains volume, improves shelf space.”A response icon2
Indraneel Chatterjee·Jul 5Your Sportswear Ads Might Be Working Against You — A Framework for Finding OutI’ve been thinking about a problem that doesn’t show up in most ad dashboards: a campaign can hit every KPI you’re tracking and still be…
Falk Gottlob·May 9Field Report: 90 Days Inside a SaaS-to-Agents TransitionThree things broke in the first 90 days of a $30M ARR SaaS-to-agents transition. The CFO conversation had more sub-agreements than I’d…
Falk Gottlob·May 2Why “Soft Pivots” Always Become Two Companies in One OfficeI want to describe a pattern I’ve seen at three companies in three industries in the last eighteen months. Different products. Different…
Andrew Chornyy·Sep 25, 2025Intent Cannibalization 2.0: Why Your Pages Compete In AI OverviewsStop page cannibalization in AI Overviews: fix intent, clean keywords, rewire links, boost CTR. Quick teardown
