InData Science CollectivebyDr Swarnendu AI·Sep 20The Cannibalization Problem: How Unilever Actually Prices Its Shampoo PortfolioWe left off with a seeming resolution: “Unilever lowers Dove from $5.99 to $4.99, gains volume, improves shelf space.”A response icon2A response icon2
Indraneel Chatterjee·Jul 5Your Sportswear Ads Might Be Working Against You — A Framework for Finding OutI’ve been thinking about a problem that doesn’t show up in most ad dashboards: a campaign can hit every KPI you’re tracking and still be…
Falk Gottlob·May 9Field Report: 90 Days Inside a SaaS-to-Agents TransitionThree things broke in the first 90 days of a $30M ARR SaaS-to-agents transition. The CFO conversation had more sub-agreements than I’d…
Falk Gottlob·May 2Why “Soft Pivots” Always Become Two Companies in One OfficeI want to describe a pattern I’ve seen at three companies in three industries in the last eighteen months. Different products. Different…
Andrew Chornyy·Sep 25, 2025Intent Cannibalization 2.0: Why Your Pages Compete In AI OverviewsStop page cannibalization in AI Overviews: fix intent, clean keywords, rewire links, boost CTR. Quick teardown
Easy Marketing Tips·Oct 4, 2024Keyword Cannibalization Explained: How to Spot, Fix, and Stop ItEver wonder why some of your blog posts don’t show up? Perhaps you are aiming at the same keyword on several pages.A response icon11A response icon11
InThe Thursday ThoughtbyAidan McCullen·Feb 9, 2023Exploding Ants and Corporate Apoptosis“No matter the industry, a corporation consists of business units with finite life spans: the technological and market bases of any…
Sémi Gabteni·Aug 28, 2020Innovation hurdles at large and healthy companiesI bet you will find counter examples, but large companies which enjoy a healthy business can have difficulty creating new business streams…
