Lydia Lee·Feb 10, 2022The legacy of 2022 Winter Olympics — What it means to be ChineseBrands need to re-understand China in the era of the Chinese awakening
Ambra Schillirò·May 13, 2021Consumer Generation Series: Chinese MillennialsOnce every 2 weeks, we tap into different Chinese consumers generation. Who are they? What do they want? What is their consumer power?
Floship·Oct 19, 2018Entering China with eCommerceForeign businesses looking to Enter China may face a number of Challenges and often fail. Ecommerce is the way to succeed in China.
Ashok Sethi·Sep 7, 2018The Yin and Yang of the Chinese Consumers (an excerpt from the Introduction to my book — “Chinese…China is a large and heterogeneous market, which makes talking about Chinese consumers a task which is fraught with danger and risk of…
Spire Research Consulting·Apr 26, 2018Chinese consumers prefer mobile devices for online transactionsAs 44 million Internet users are added each year in China, cash transactions might become obsolete. Consumers are increasingly using third…
