Emerging Insider·Mar 30, 2017Lost in Translation: How NOT to Market in ChinaIf you’re looking to reach China’s massive luxury goods market, you can’t just translate your ads into Chinese. Of course, good…
Emerging Insider·Dec 5, 2016Do’s and Don’ts of Chinese Consumer MarketingWith its rapidly growing middle class and their increasing disposable incomes, it’s easy to understand why your organization should…
Emerging Insider·Dec 1, 2016The Chinese Luxury Market: What Your Brand Needs to KnowAs the Chinese middle and upper classes enjoy increased disposable income, their tastes have grown more expensive. In 2015, luxury good…
