M·5d agoWhy Is Branding Important for Small Businesses?Picture a tiffin service in Madhapur that nobody would call fancy. Plain steel boxes, a handwritten menu, a phone number on a sticker. But…
M·5d agoWhy Is Branding Important for Small Businesses?Ask a small business owner about branding and you’ll usually get a shrug. “That’s for big companies. I just need customers.”
Chris Ng·Oct 27An Outage Can Cost a Small Dev Shop Tens of Thousands an Hour in 2026.Atlassian’s own research on incident costs found that reputational damage and lost customers make up a bigger share of the bill than lost…
Bill Walsh | IBW Founder & President·Oct 26Goodwill and Strategic Asset: What happens when a company spends too much of it?In my last piece, I wrote about customer goodwill as a strategic asset. Not goodwill in the accounting sense. I meant the trust that…A response icon1
Shep Hyken·Sep 14How Proactive Customer Communication Builds Trust and LoyaltyWhat should you do when something goes wrong for your customers?
