Scott Farquhar·Oct 12, 2025When Feelings Go Viral: The Charlie Kirk Moment and Emotional PublicsWhen the video of Charlie Kirk’s shooting spread online, it was not just another news story it became a shared emotional experience. People…
PCMA Convene·May 28, 2025How to Design for Return on EmotionFollow this research-backed blueprint to map out your event’s emotional journey.
PCMA Convene·May 23, 2025How to Navigate the ‘Sticky Spot’ of Measuring ROEEvent experts share their strategies for capturing audience feedback, including when, how, and what questions to ask.
PCMA Convene·May 21, 20255 Ways to Emotionally Engage AttendeesTo create bigger ROE (Return on Emotion), ‘think positive but impactful.’
PCMA Convene·May 19, 2025How CL 2025’s Puppy Park Drove Emotional EngagementSeveral shelter puppies who cuddled with PCMA Convening Leaders 2025 participants in Houston found forever homes. Here’s one of their…
