Scott Farquhar·Oct 12, 2025When Feelings Go Viral: The Charlie Kirk Moment and Emotional PublicsWhen the video of Charlie Kirk’s shooting spread online, it was not just another news story it became a shared emotional experience. People…
PCMA Convene·May 28, 2025How to Design for Return on EmotionFollow this research-backed blueprint to map out your event’s emotional journey.
PCMA Convene·May 23, 2025How to Navigate the ‘Sticky Spot’ of Measuring ROEEvent experts share their strategies for capturing audience feedback, including when, how, and what questions to ask.
PCMA Convene·May 21, 20255 Ways to Emotionally Engage AttendeesTo create bigger ROE (Return on Emotion), ‘think positive but impactful.’
PCMA Convene·May 19, 2025How CL 2025’s Puppy Park Drove Emotional EngagementSeveral shelter puppies who cuddled with PCMA Convening Leaders 2025 participants in Houston found forever homes. Here’s one of their…
Mr. Wells·Mar 31, 2025How to Tell Stories That People Never Forget: The Secret to Making Them StickAfter years of wrestling with words, and trying to craft stories that truly resonate, I’ve learned something surprising: unforgettable…
Dino Tropea·Nov 27, 2024AI, Ethics, and Authenticity — Reflections from “Left Behind” and “Scrivere al Futuro”In an era where artificial intelligence is reshaping storytelling, a recent study reveals that readers instinctively devalue stories…
HAI_Shakers·Nov 18, 2024The 2024 U.S. Elections: A Battleground of Emotions / When AI Drives Sentiment and ActionIn the 2024 U.S. elections, AI reshaped politics by amplifying emotions and visibility, with strategies like humorous content and emotional…
InBootcampbyShaheer Malik·Oct 31, 20247 UX Tips for Emotional Engagement: With ExamplesEmotions drive decisions. It’s true in life, and it’s true in UX. We’re wired to respond to experiences that connect with us on an…
Abhishek Verma·Oct 2, 2024How to Drive Change: Focus on Possibilities, Not Just Problems🔍 Change doesn’t happen by simply pointing out what’s wrong. We often get stuck in a cycle of highlighting problems, hoping that by…A response icon6A response icon6
