AltexSoft Inc·Aug 30, 2024What Is a Focus Group and How to Run One?Imagine a toy business that wants to create a new action figure. While the company can do competitive research to see what similar products…
Museum Musings·Jul 31, 2024Empowering Adults with Non-Visible Disabilities to Share Their Experiences and Shape Inclusive…Yesterday I held a focus group, as part of my #TakeAWalkInMyShoes research project. As an iterative, participatory, ethnographic study, I…
Inathenahealth designbyDani Nordin·Jul 5, 2022Using Object Oriented UX in user research — it can be done!When designing complex software, it’s easy to forget that part of what we’re dealing with is content. The content a form is required to…
FieldworkHub·Feb 21, 2022Six points to consider when looking for a focus group moderator…Good qualitative research is only as good as the insights gleaned from interview moderation, which is what makes hiring the right moderator…
