AltexSoft Inc·Aug 30, 2024What Is a Focus Group and How to Run One?Imagine a toy business that wants to create a new action figure. While the company can do competitive research to see what similar products…
Museum Musings·Jul 31, 2024Empowering Adults with Non-Visible Disabilities to Share Their Experiences and Shape Inclusive…Yesterday I held a focus group, as part of my #TakeAWalkInMyShoes research project. As an iterative, participatory, ethnographic study, I…
Inathenahealth designbyDani Nordin·Jul 5, 2022Using Object Oriented UX in user research — it can be done!When designing complex software, it’s easy to forget that part of what we’re dealing with is content. The content a form is required to…
FieldworkHub·Feb 21, 2022Six points to consider when looking for a focus group moderator…Good qualitative research is only as good as the insights gleaned from interview moderation, which is what makes hiring the right moderator…
FieldworkHub·Feb 14, 2022Market Research Trends for 2022 from FieldworkHub’s FrontlineAfter an extraordinary two years of global pandemic and business disruption, it looks like we’re slowly entering a post-COVID era. So as we…
InOTAKOYIbyYaroslav Zhmykhov·Feb 2, 2022Focus groupsOne of the most important marketing tools for researching user needs.
Julie Hotard·Nov 8, 2021How Liberals Should Do Messaging and Counterpropaganda to Spread TruthHi, Folks
Lynn Esther·Apr 25, 2020Working with voice in a remote focus group.[March 13, 2020] Having the reality of the pandemic begin to gradually impact the way we work in our immediate environment isn’t something…
Zach Bergquist·Apr 12, 2020UX Design: Bounce Rate’s Worst EnemyPeople have no patience for bad website design, and they shouldn’t.
