Andrei Lopatin·May 14How I Migrated from Prebid 10 to Prebid 11, Lost Bid Events, Lost Revenue — and Eventually Found…Migrating a production ad stack is never “just an upgrade.” In theory, Prebid.js follows semantic versioning, and major releases are…
Shehan Perera·Mar 22The Architecture of Programmatic Revenue: Google Ad Manager (GAM) for Modern Digital PublishingGoogle Ad Manager (GAM) is an extensive, hosting ad serving management for large-scale publishers with remarkable direct sales. It allows…A response icon2
InAdvanced Advertising PlaybookbyRaghavendramarni·Jan 29Ad Revenue Dropped 18% Overnight — Here’s the Real Root Cause We MissedAt 9:30 AM, the message came in.A response icon1
InAdvanced Advertising PlaybookbyRaghavendramarni·Jan 25Our Ad Revenue Dropped 37% Overnight — The Dashboard Looked FineAt 9:12 AM, our ad revenue was down 37%.
Andrei Lopatin·Jan 7Improving Ad Performance on Modern Websites: A Practical Guide with Prebid, GAM, and AmazonDigital advertising performance is no longer just about CPMs. It is a careful balance between user experience, latency, auction dynamics…A response icon1
