Andrei Lopatin·May 14How I Migrated from Prebid 10 to Prebid 11, Lost Bid Events, Lost Revenue — and Eventually Found…Migrating a production ad stack is never “just an upgrade.” In theory, Prebid.js follows semantic versioning, and major releases are…
Shehan Perera·Mar 22The Architecture of Programmatic Revenue: Google Ad Manager (GAM) for Modern Digital PublishingGoogle Ad Manager (GAM) is an extensive, hosting ad serving management for large-scale publishers with remarkable direct sales. It allows…A response icon2A response icon2
InAdvanced Advertising PlaybookbyRaghavendramarni·Jan 29Ad Revenue Dropped 18% Overnight — Here’s the Real Root Cause We MissedAt 9:30 AM, the message came in.A response icon1A response icon1
InAdvanced Advertising PlaybookbyRaghavendramarni·Jan 25Our Ad Revenue Dropped 37% Overnight — The Dashboard Looked FineAt 9:12 AM, our ad revenue was down 37%.
Andrei Lopatin·Jan 7Improving Ad Performance on Modern Websites: A Practical Guide with Prebid, GAM, and AmazonDigital advertising performance is no longer just about CPMs. It is a careful balance between user experience, latency, auction dynamics…A response icon1A response icon1
Fahmeeda Siddiquie·Sep 20, 2024Google Ads 2024: Master the Platform in 5 Easy StepsUnlock the Secrets to Killer Google Ads
InThe Data Analyst TimesbyFS Ndzomga·Jul 15, 2024How To Optimize Your Ad InventoryOptimizing ad inventory is crucial for maximizing revenue, improving user experience, and maintaining a robust advertising strategy.
Adegoke Gabriel Adeleke·May 18, 2024Hacked Method to Get Google AdSense Approved in 24 HoursGoogle AdSense is a popular platform that allows website owners to monetize their content by displaying ads on their sites. However, the…A response icon9A response icon9
