Woden·1h ago5 Ways to Get People to Understand Your Product Right AwayTo keep a deal moving, a buyer or champion must be able to explain your product to their own team in a single sentence. This simple…
Woden·1h agoHow Woden Integrated Revive’s Three Brands Into One Go-to-Market StoryRevive’s pioneering whole-person care platform allows self-funded groups to offer healthcare at no cost to their members. Private Equity…
ekigai.ai·7h agoHow do you choose your first customers before you have an ICP?Use an Early Customer Profile, or ECP, instead of an ICP. Pick a small group that feels the problem today, has shown it will pay to fix it…
Carla A. Fleming·1d agoNine Months. One Deal. One Email.Nine months into the deal, the customer’s COO said, “We’re there.”
Netscribes·Oct 26Why Most Go-To-Market Strategies Fail And What Go-To-Market Intelligence Actually Looks LikeGo-To-Market Strategies Fail And What Go-To-Market Intelligence
Mannix Aklian·Oct 21What 20+ Years of Commercializing Scientific Software Taught Me About Go-to-MarketI began my career as a scientist at a top 20 pharmaceutical company after obtaining a degrees in molecular biology, tissue engineering…A response icon2A response icon2
DeepStrategyAI·Oct 20Your First 10 Customers Came From Your Network. Now What?A B2B startup in Berlin. 14 people. 10 paying customers in year one, almost all from the founders’ network.
Friday Solved·Oct 15Chaos doesn’t scaleChaos doesn’t scale. It needs a ladder. And more often than not, that ladder is process.
InThe RepobyPaulo Veloso - The Wolf Pack Power·Oct 13Agents Without Badges: the AI security gap that will decide 2027 budgetsLast Monday OneTrust published a survey of 1,200 senior leaders at companies with $100M or more in revenue. One line stopped me.