Jim Thomas·Feb 4Your Gym Will Never Outgrow Your StaffWhy Staff Training & Development Is the Ultimate Competitive Advantage (And What the Best Gyms Do Every Week)
Jim Thomas·Jan 24Retention Is the Real Growth Strategy: Why the Gyms That Win Don’t Chase Members… They Keep ThemIf you want the truth about what separates a gym that’s thriving from a gym that’s constantly stressed, constantly scrambling, and…
Jim Thomas·Oct 20, 2025The Essential Due Diligence Questions Every Gym Buyer Should Ask When Purchasing an Existing GymPurchasing an existing gym can be one of the smartest moves you make as a fitness entrepreneur. Unlike launching from scratch, you step…
Jim Thomas·Jul 30, 2020How to Bootstrap Your Sales and Marketing for your Gym during the PandemicThe pandemic is affecting every gym operation differently — some gyms are going to go out of business, some will manage through it and be…
Jim Thomas·Jan 8, 2019How to Improve Sales at Your Fitness CenterOwning a fitness center or gym can be a great investment and career choice as they can be very profitable in all economies. While a…
