Anushree Sarkar·Sep 11The Gospel of the $499 ToothbrushA company that once spent seventy-one million dollars reinventing the hair dryer would like a word about your molars.
IlanaYanovsky·Jul 20After Diamonds Become Products, What Will Become the Symbol of Authenticity?Perhaps the future of luxury will no longer be defined only by what an object is made of. Perhaps it will be defined by the living story it…
Taylor Battie·Jul 3Selling Culture: The French Touch in a Global MarketWhat a week in Paris with Chanel, Publicis, McCann, and DSM Firmenich taught me about the strategy of cultural exports in luxury marketing.
Velvet Doctrine·Mar 8Diana Vreeland Sold Absurdity During the Depression — Luxury Brands Still Use Her PlaybookIn 1936, during the Great Depression, Diana Vreeland told readers to ‘rinse your blond child’s hair in dead champagne.’ Fashion editors…
