Bidisha De·Mar 22The Artisan’s Digital Shadow: Why AI Must Remain “Quiet Tech” in the MaisonIn the world of high luxury, the “Hand of the Artisan” is the ultimate currency. Yet, as we enter the era of GenAI, a paradox emerges: how…
Ellie·Feb 113–1. What Is True Luxury? : Lessons from Luxury Branding for Japan’s Local MakersAs we begin this third chapter, I’ll be shifting focus to the luxury industry — the world I work in every day. Through my MBA studies and…
Ayssar Al Shihabi·Jan 4Why Supply Lines Are the Soul of Luxury?When people look at a luxury watch or a bespoke piece of jewelry, they see the beauty. They don’t see the thousands of miles the materials…
Camille Oudinot·Dec 4, 2025When luxury stops feeling rare: The saturation problem no one wants to talk aboutThere was a time (not so long ago) when owning a luxury item meant stepping into a world of rarity. A coveted bag, a pair of perfectly…
Camille Oudinot·Nov 25, 2025The ludic turn: Why luxury is rediscovering the power of playThere’s a moment in a recent Hermès video that feels like a glitch in the matrix: a horse calmly trotting along, pulling not a carriage but…
