Bidisha De·Mar 22The Artisan’s Digital Shadow: Why AI Must Remain “Quiet Tech” in the MaisonIn the world of high luxury, the “Hand of the Artisan” is the ultimate currency. Yet, as we enter the era of GenAI, a paradox emerges: how…
Ellie·Feb 113–1. What Is True Luxury? : Lessons from Luxury Branding for Japan’s Local MakersAs we begin this third chapter, I’ll be shifting focus to the luxury industry — the world I work in every day. Through my MBA studies and…
Ayssar Al Shihabi·Jan 4Why Supply Lines Are the Soul of Luxury?When people look at a luxury watch or a bespoke piece of jewelry, they see the beauty. They don’t see the thousands of miles the materials…
Camille Oudinot·Dec 4, 2025When luxury stops feeling rare: The saturation problem no one wants to talk aboutThere was a time (not so long ago) when owning a luxury item meant stepping into a world of rarity. A coveted bag, a pair of perfectly…
Camille Oudinot·Nov 25, 2025The ludic turn: Why luxury is rediscovering the power of playThere’s a moment in a recent Hermès video that feels like a glitch in the matrix: a horse calmly trotting along, pulling not a carriage but…
Ayssar Al Shihabi·Nov 12, 2025Scarcity isn’t about limited product, It’s about limited accessFor me, the concept of luxury had always been an internal one. It wasn’t about the size of the logo or the price tag; it was about the…
Camille Oudinot·Nov 2, 2025The Semiotics of Forgetting: When Culture Outruns the BrandEvery era leaves behind cultural fingerprints — films everyone saw, songs everyone knew, images everyone shared. For decades, brands have…
Ayssar Al Shihabi·Oct 30, 2025The Evolving Luxury Value PropositionThe contemporary consumer market is characterized by a specific paradox in value creation. Traditional luxury, often associated with…
Ayssar Al Shihabi·Sep 27, 2025Marketplaces Disrupted: Navigating the New Retail RealityThe velvet curtain of exclusivity that once separated luxury brands from mass retail has been drawn back, revealing a digital arena where…
Ayssar Al Shihabi·Sep 3, 2025The Iterative Refinement: Building a Framework for Continuous Luxury Service EvolutionIn the ever-evolving landscape of luxury, where shifts as swiftly as cultural trends, the essence of true excellence lies not in static…
