Arima·Oct 27Campaign Chemistry: Goodway Group and Arima on the market missing from customer dataPublished by Campaign US on October 1, 2026. A Campaign Chemistry podcast episode presented by Goodway Group.
Arsène Birindwa·Jul 6When algorithms get it wrong: culture, bias and the limits of AI in global media planningIn my previous post, I argued that AI is making media planning faster, more efficient and more data-driven. However, reaching that…
Arsène Birindwa·Jul 6AI Can Analyse Data. But Can It Make Better Decisions?AI is transforming media planning. I realised the real challenge isn't analysing data. It's making better decisions.
