Arima·Oct 27Campaign Chemistry: Goodway Group and Arima on the market missing from customer dataPublished by Campaign US on October 1, 2026. A Campaign Chemistry podcast episode presented by Goodway Group.
Arsène Birindwa·Jul 6When algorithms get it wrong: culture, bias and the limits of AI in global media planningIn my previous post, I argued that AI is making media planning faster, more efficient and more data-driven. However, reaching that…
Arsène Birindwa·Jul 6AI Can Analyse Data. But Can It Make Better Decisions?AI is transforming media planning. I realised the real challenge isn't analysing data. It's making better decisions.
Alwynn Gilgen·Jul 6From the Funnel to the Messy Middle: How Platforms Took Over the Planner’s JobPost 1 of 3
Kitsakorn Kaewtumrong·Oct 16, 2025Behind the spotlight: Turning Pressure into PowerBeing well-prepared for a crisis isn’t just about responding when things go wrong; it’s about having a comprehensive strategy in place.
Arima·Aug 12, 20256 Biggest Media Planning Problems (With Solutions)Explore the challenges media planners face in 2025 (with solutions)
Maddie Stewart Williams·Mar 26, 2025‘Made You Look’ 👀 How Social Can Support Smarter Ads & Drive Cut ThroughSocial Media Strategist with 6+ years in activation & planning across social, passionately bringing full funnel, culturally relevant…
The conversion specialist·Dec 19, 2024Product Spotlight: Media Planning with Community-Based Insights (Herdify)Media planning has traditionally revolved around analysing audiences, channels, platforms, messaging, and advertisements to uncover the…
