InDigital GEMsbySilvia·2d agoHow a Country Became a Brand: Peru’s Secret Was Its PeoplePeru didn’t sell its food to the world. Peruvians did.
Nnamdi O. Madichie·Oct 28Sporting Africa — The Rwanda StoryTen years ago, Rwanda was a country trying to get into the global sports conversation. Today, Rwanda is hosting it.
Bloom Consulting·Oct 22The economic impact of City Brand in North America: US$178 billion annuallyEvery city wants a better reputation. Few can say that reputation is actually worth. Bloom Consulting’s latest study puts a number on it…
Vazken Kalayjian·Sep 24The Absence Problem: What AI Says About Your BrandAI answers for your brand before you do. Six searches, 44 results, and what Switzerland, Estonia, Ireland, and Sweden already do about it.A response icon4
Maxim Behar·Sep 24Maxim Behar: Eurovision Is an Opportunity to Position Bulgaria Globally“Maxim Behar on Eurovision 2027: Bulgaria Needs a Common Strategy”
