InDigital GEMsbyGiulia A Moreira·2d agoThe Emily in Paris EffectHow Fiction Sells a City and a LifestyleA response icon1
InDigital GEMsbySilvia·2d agoHow a Country Became a Brand: Peru’s Secret Was Its PeoplePeru didn’t sell its food to the world. Peruvians did.
Héctor Román·Jun 9Cuando un territorio deja de promocionarse: The Revelation. El Rocío.Cuando un territorio entiende quién es, deja de promocionarse para empezar a expresarse. Desde ahí surge #AndalusianCrush, una campaña del…
Kazuto Kojima·Apr 11When to Bring an Urban Producer into a City-Making ProjectCities are not shaped only by buildings, infrastructure, and policy. They are shaped by relationships, experiences, meanings, and the…
Bloom Consulting·Apr 9The crisis that showed the world a different Middle East — Part IIIn the first article of this series, I examined the unexpected perceptual opportunities the Middle East crisis has generated for GCC…