Arima·Oct 27Campaign Chemistry: Goodway Group and Arima on the market missing from customer dataPublished by Campaign US on October 1, 2026. A Campaign Chemistry podcast episode presented by Goodway Group.
Arima·Oct 19Goodway Group Partners With Arima to Bring Synthetic Data to Retail, CPG and QSR BrandsSynthetic populations help brands see buyers outside their CRM and test incrementality without going dark in live markets.
Arima·Sep 30Arima Named a 2026 Digiday Technology Awards FinalistThe platform was recognized for helping a major agency partner reduce campaign-planning costs by 74%.
Sanford Diday·Sep 24Fact-Checkers Are Fighting Fire With Fire as AI Falsehoods SpreadAI did not invent the false claim. It gave the false claim a faster press — and it handed the fact-checker the same machine. In 2025, the…
Arima·Sep 16Coolest Vendor Innovations In Synthetic Data For MarketingArima’s Synthetic Society™ is the subject of a new Gartner analysis by Maria Marino. The piece looks at a question we often hear from…
Oluwatosin Oluwalowo·Sep 4Why every newsroom needs an AI visionBefore news organisations develop AI strategies, they need to decide what kind of newsroom they are trying to build.
