Digital Marketing

Programmatic Advertising

Digital Advertising

Programmatic

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Advertising Technology

Writing about the systems, tools, and challenges shaping automated and digital advertising.

Programmatic Advertising Systems

Popular this week

Alan Ronis

Google Quietly Pulled a Plug on Video. Publishers Felt It Everywhere.

Alan Ronis

We Finally Have Real Data on Agentic Media Buying. The Numbers Are Surprising.

Alan Ronis

The Independent AdTech Layer Is Disappearing. Here Is What That Means for Everyone Else.

Alan Ronis

Google Is Sending 22% Less Traffic to Publishers Than a Year Ago. What Should You Do?

Alan Ronis

A Publisher Lost 63% of Its Google Traffic in Two Years. Then Its Revenue Grew.

Latest stories

Alan Ronis

Google Quietly Pulled a Plug on Video. Publishers Felt It Everywhere.

In

Salt Index

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Alan Ronis

Google Is Finally Paying Publishers for AI. The Numbers Tell an Uncomfortable Story.

Alan Ronis

The Industry Was Late to TikTok. ChatGPT Is the Same Window, and It Is Open Right Now.

Alan Ronis

The Trade Desk Just Had Its Worst Week in History. Here Is Why I Still Believe in the Company.

Alan Ronis

Amazon Just Unlocked Publisher Inventory It Could Never Buy Before. Here Is Why That Matters.

See more stories

Who to follow

Popular this week

Alan Ronis

Google Quietly Pulled a Plug on Video. Publishers Felt It Everywhere.

Alan Ronis

We Finally Have Real Data on Agentic Media Buying. The Numbers Are Surprising.

Alan Ronis

The Independent AdTech Layer Is Disappearing. Here Is What That Means for Everyone Else.

Alan Ronis

Google Is Sending 22% Less Traffic to Publishers Than a Year Ago. What Should You Do?

Alan Ronis

A Publisher Lost 63% of Its Google Traffic in Two Years. Then Its Revenue Grew.

Latest stories

Alan Ronis

Google Quietly Pulled a Plug on Video. Publishers Felt It Everywhere.

In

Salt Index

by

Alan Ronis

Google Is Finally Paying Publishers for AI. The Numbers Tell an Uncomfortable Story.

Alan Ronis

The Industry Was Late to TikTok. ChatGPT Is the Same Window, and It Is Open Right Now.

Alan Ronis

The Trade Desk Just Had Its Worst Week in History. Here Is Why I Still Believe in the Company.

Alan Ronis

Amazon Just Unlocked Publisher Inventory It Could Never Buy Before. Here Is Why That Matters.

See more stories

Who to follow