Aleksander Sekowski·4d ago2026 Changed the Plumbing, Not the PlayersEvery big fight in ad tech this year was supposed to end with somebody losing a business. Most of them ended with a change to a protocol…
Aleksander Sekowski·4d agoThe Ad Went Where the Human Wasn’tIn 2016 a person touched the ad at every step except the auction. In 2026 the people are still there, but they moved to an approval screen…
Mehraz Hossain Rumman·Nov 3What Is an SSP in AdTech? A Beginner’s Guide to the Supply-Side PlatformEvery time a web page or app loads an ad, a lot happens in the blink of an eye. In a fraction of a second, an auction runs, bids arrive…
Mehraz Hossain Rumman·Oct 30What Is a DSP? A Plain-English Guide to the Tool Behind Almost Every Ad You SeeNo jargon wall. Just how it works and why it matters.
Aliaksei Novikau·Oct 19Cookieless isn’t anonymousChrome decided to keep third-party cookies. Safari and Firefox block them, and apps never had them. Yet ads still recognise you. The reason…
