Aleksander Sekowski·4d ago2026 Changed the Plumbing, Not the PlayersEvery big fight in ad tech this year was supposed to end with somebody losing a business. Most of them ended with a change to a protocol…
Aleksander Sekowski·4d agoThe Ad Went Where the Human Wasn’tIn 2016 a person touched the ad at every step except the auction. In 2026 the people are still there, but they moved to an approval screen…
Mehraz Hossain Rumman·Nov 3What Is an SSP in AdTech? A Beginner’s Guide to the Supply-Side PlatformEvery time a web page or app loads an ad, a lot happens in the blink of an eye. In a fraction of a second, an auction runs, bids arrive…
Mehraz Hossain Rumman·Oct 30What Is a DSP? A Plain-English Guide to the Tool Behind Almost Every Ad You SeeNo jargon wall. Just how it works and why it matters.
Aliaksei Novikau·Oct 19Cookieless isn’t anonymousChrome decided to keep third-party cookies. Safari and Firefox block them, and apps never had them. Yet ads still recognise you. The reason…
Sarah James·Oct 16When Your Ad Reports Disagree, Decide Which Number You Trust FirstWhich count goes on the invoice and how big a gap is normal are business decisions, and they come before any work on the pipeline.
Aliaksei Novikau·Oct 16ARTF: the idea is right, the contract works against itIAB Tech Lab’s Agentic Real-Time Framework (ARTF) is one of the most interesting ideas in programmatic right now. Not because of “AI in the…
Aleksander Sekowski·Oct 5VASTlint just got 15× faster.I just shipped VASTlint 0.14.0, one of the biggest upgrades in a while. What I want from this release is simple: a full VAST check returned…
Aleksander Sekowski·Sep 8AdCP Can Fail a Video Buy on the VAST Tag. The Default Is Still Not to Look.In April I wrote that agentic advertising had no creative validation step. In August the protocol grew one. The interesting part is what it…
